Reaching Beyond our Farmers’ Markets-The Good Food Collective

As stated in my previous post, I wanted to devote my next entry to the conversation I had with Chris Hartman about the Good Food Collective and the idea of our region’s local rural farms looking for ways to get food into urban communities.

Chris was generous enough to take the time to talk with me in detail about the South Wedge Farmers’ Market and his desire to build off of the Farmers’ Markets to continue to find ways to bring healthy food into the communities of Rochester.

He was the founder or the South Wedge Farmers Market back in 2007. The market was started with a desire to infuse an urban neighborhood with producer-only vendors from  farms across central New York State. The Good Food Collective is a gathering of  local farms and is demonstrating a new model to bring local food into Rochester.

In my conversation with Chris, he highlighted the wonderful benefits of what something like a local farmers’ market means, and spoke of the same ideas of “place-making” and the idea that farmers’ markets are rich in social capital…the wealth and value that each person brings who attends that market (the Regulars per “Farmers Markets as Place-making”).

There are great positives to having farmers’ markets, but Chris also pointed out the issue with farmers’ markets being inefficient. Why is this the case? The access to fresh food is limited. Traditionally local markets only run once a week and for a few hours. They are seasonal and weather dependent, and farmers travel great distances (in this case up to 100 miles) to bring fresh food to market. Even the hours they spend at market may take away from other farming duties. With the belief that farmers markets should continue to exist, Chris also stated the need to create localized food systems that would benefit the community as a whole over the long-term.

Chris Hartman from the Good Food Collective explains his vision for a community food network

This is where the Good Food Collective excels. The Good Food Collective is a collaboration of Chris’ company, Head Water Foods Inc., and the partnership of nine other local farms. Those farms differ in their offerings but I have listed them below with a brief description and links so you may learn more about each of them.

The nine farms represented include:

Chicory Blue-featuring cut flowers, and pesticide/fertilizer-free vegetables

Clearview Farm-certified organic vegetables herbs and fruit, non-organic free range eggs

East Hill Organic Farm-organically grown vegetables, honey, apples, pears, peaches, plums, grapes, eggs, and hay

Fraser’s Garlic Farm– organic garlic, potatoes, leafy vegetables, root crops, edible pumpkins and certified organic eggs from free-range chickens.

Honeyhill Farm-certified organic, pasture-raised chickens & beef, vegetables and 20 tomato varieties.

Lighthouse Gardens-greenhouse grown annuals and perennials including herb and vegetable starts.

Mud Creek Farm-chemical/pesticide-free vegetables

Organic Matters Farm-Eggs from free-range hens, certified organic vegetables

Raindance Harvest-Sustainably grown transplants, mixed greens, and assorted vegetables.

Together these farms are assisting in the vision of a multi-farm CSA or Community Supported Agriculture model for the Good Food Collective. In a CSA, people buy into farms as shareholders an in return receive a share of the farms weekly harvest. This model enables the farms to receive support and money up fron,t and to benefit people with local and fresh produce (see the offerings of each farm above).

The commitment of Chris Hartman and Head Water Foods Inc. is to bring, “individual, social, economic, and ecological health to the Rochester community.”

I want to thank Chris for his commitment to bringing Rochester’s agricultural offerings to the surface, and to bringing attention to the incredible wealth that our local farms are injecting into our city. I ultimately believe that if we can continue to highlight the profound local and regional agriculture that exists around Rochester, we can become known as a world class agricultural destination.

The impact on our neighborhoods, our city, and our communities could be tremendous! Support our local farmers and support our city in becoming known for our agritourism.

On the Web:

The Good Food Collective

Edible Finger Lakes Article (Chris influence on the South Wedge Farmers Market)

The South Wedge Farmers Market

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4 thoughts on “Reaching Beyond our Farmers’ Markets-The Good Food Collective

  1. I love it when the local food discussion extends far enough to connect the dots to place making! Thanks for this – I don’t come across it often and I believe it really is the “big picture”.

  2. Thank you Tammy! My hope is that these markets will continue to define our local neighborhoods and culture and become the new center of community! Food, people, and place! Do you have a favorite market that you attend and do you find that the markets in your area represent “Place Making?”

    • Although AZ is not a popular place right now, we have a great story with our downtown Phoenix market. Originally started as a Saturday morning farmer’s market, last year, it actually went into a downtown building and certainly makes the area more livable.

  3. Great article..nice to see attention being focused on the continued development of the farmer’s markets in and around Rochester. It seems every town has one from East Rochester,Fairport to the very eclectic South Wedge and of course the original Public Market.

    We visit our local farmer’s markets on a weekly basis.Its great to support local and even though not all of the produce is always ” organic” its great to meet the people that work so hard to produce such quality goods.

    Don’t get me wrong..I love the convenience of Wegmans as much as the next person but it is refreshing to know there is an avenue where you can get fresh produce at fair prices. People need to realize that real fruits and vegetables are not shiny and blemish free.

    Hopefully more people will support their local farmers markets.The atmosphere is great and the produce is top notch.

    Thanks again for the informative article.

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