In my continued engagement of our local farmers’ markets, I have began to realize just how much life these markets have the ability to bring to our different urban neighborhoods across the city of Rochester.
One such market has given me a very real picture of how much transformation these markets are capable of creating.
The Monroe Avenue Farmers’ Market is set in one of the busiest sections of downtown Rochester with very high traffic flow and an abundance of asphalt in the region.
Here, at the Blessed Sacrament Church, new life is being fed into this community by transforming a parking lot into a public space. This parking lot assumes new character and new life during the hours of 4-7 pm every Wednesday, throughout the summer.
As the first vendors began setting up on this past Wednesday, I was struck with the idea that these markets really do, “make the asphalt come alive.” It’s not often that we can take something as utilitarian as a parking lot and add vibrancy, beauty, and community to it, but that’s exactly what has been occurring every week at this market.
On this particular day, a variety of vendors fills the parking lot with sights, smells, and sounds and it appears to me that the market itself redefines where the center of Monroe Avenue is.
Pedestrians, dog-walkers, and passerby’s all take notice of the market and many begin to wander into the market to see what it has to offer.
There is a acoustic folk musician playing while the smells of fresh local flowers, brewed coffee, and grilled hot dogs and “carrot hots” waft across the market. The beautiful displays of produce and plants adds green and an assortment of fresh color to the black asphalt floor of the marketplace.
Today the market is featuring a local artist who has designed hanging chimes and jewelery made out of driftwood and recycled wine bottles and other glass. The sunlight beautifully reflects in the color of the artists work and brings yet another level to the experience and beauty of the marketplace.
It is the fact that this place becomes such an attraction to those in the area that intrigues me. This place becomes a new center of attraction for both the residents and passerbys on Monroe Ave on this hot summer day. What was simply a neglected parking lot just a few hours ago is now a source of experience and attention.
I can’t help but wonder how many places exist so similar to this place. How many parking lots do we have that sit unused that may have the ability to actually serve a purpose such as this one?
We need to bring life to these places.
Can you think of local areas that could be transformed in a similar manner in your own neighborhood or urban area? How much asphalt could we animate and create life around?
These are some areas I will contemplate as I continue my studies in how our farmers’ markets are creating places of life and community.
On the web: The facebook page for the Monroe Village Farmers Market